"White Space Strategy is a powerful approach to defining the success of your business model. At Etelos , our experience in working with Greg and his techniques have enabled our management team to address our market confidently, knowing that we are defining the competitive landscape.  I recommend White Space Strategy to any business at any stage in their development.  No matter where you are at, Greg and the team he brings to the table can impact your next level of success."
                              Danny Kolke - Founder, Chairman & CTO of Etelos

"Greg has worked with us on defining the strategy for three new companies,each of which created new markets based on filling in the "White Spaces" that others failed to address...Foglight Software was the first n-tier monitoring software that addressed the need for lightweight agents, SiteRock focused on real-time, remote monitoring for web servers and Groundwork IT brought open source monitoring to an enterprise-ready solution. Greg's unique market vision and "white space" analysis approach led to successful strategies that created new market categories for all of my companies.

         Robert Fanini - Founder of Foglight, SiteROCK and GroundWork Open Source

"Our mid-size technology company and Greg Ruff's White Space Strategy were a perfect match! Bogged down in our traditional no-growth markets our management team understood that more head-to-head competition in our same marketplaces would not result in the success our stakeholders wanted! Over a sustained period, Greg became part of our team – much more than just another "cut and run" consultant – and helped us discover the opportunities that could be ours by pursuing new marketplaces in new ways. Part of the joy of working with Greg is that his methods encourage a path of self-discovery: he did not go into a back room and weeks later deliver a PowerPoint with all of the answers; rather, he exposed us to tools, methods, vocabularies and processes that allowed us the satisfaction of discovering white space strategies ourselves. Not only did we achieve the true marketplace leadership and other success we had wanted for our stakeholders (the successful sale of the business to a strategic partner), but, just as importantly, the broad range of employees that participated in the process walked away with valuable strategic skills that will serve them well throughout their careers."
 
                                                                        Eric Lieberman, former President, Firstlogic, Inc.