Market Innovation Strategy


We've combined White Space Methodology and Lean Startup Process to create the fastest, most efficient way to create new markets and revenues ever!!
We're so pleased with the results we've created for our clients that we invite you to get in touch, take advantage of us,  and learn how you can benefit from our discoveries

Full Day Workshop - Find the revenues you've been forgoing!

Call 415.202.7833 or Write to info@WhiteSpaceStrategy.com to schedule an appointment




 
 



In this economy nobody can afford to leave money on the table -- Not capturing ALL of the market potential that your company and your products have is a major mistake that can be avoided by discovering and capitalizing on the unaddressed "White Spaces" in your product and market strategy. Our methodology for analysis of your value chains, business models and enabling technologies can help you uncover all of the revenue opportunities in your current and potential product/market mix. Call us  today  at 415-202-7833 to schedule our ONE DAY INTENSIVE WHITE SPACE WORKSHOP  for your current products and markets to discover where you're leaving money on the table. It's our contribution the economic recovery and the best investment you can make in these turbulent economic times.

White Space Strategy, founded in 2006, is a Market Innovation Strategy focused consulting firm. Based on our upcoming Book - White Space - the firm's practices specialize in helping clients:

  • Understand current market environments, dynamics and rules of engagement as well as characterize the white spaces within, around and between markets
  • Identify the opportunities for creating new value, new revenue and new bases of competition through market opportunity creation, disruption or supercession using White Space Strategy Techniques.
  • Capture new market opportunities that provide the greatest potential for new revenues, market leadership and increased company valuation
  • Change the rules of market competition to create decisive competitive advantage
  • Develop dynamic strategies and processes that sustain competitive advantage and company value

White Space consultants work with clients to create market innovation strategies in a number of ways tailored to fit the client's needs - from our White Space Consulting Widgets for Start-Ups, to facilitated White Space Opportunity Brainstorming to complete White Space Strategy development and detailed tactics and plans for an extensive White Space/Lean Startup Strategy and Implementation that accelerates new market formation and new revenue generation.

 

White Space Widgets  / White Space Brainstorming  /  White Space Strategies


   

See what our clients are saying about White Space Strategy

         


  

 




           

                     

        

  



Geoffrey Moore

"Greg Ruff is an innovator's innovator and has been a pleasure to collaborate with over our nearly 20 year history"


- Geoffrey Moore Author and Managing Director - TCG Advisors, Partner - Mohr, Davidow Ventures

White Space - The Book

White Space is planned for publication in the summer of 2011

. Stay tuned for the Ebook chapter by chapter version. We'll be posting new chapters roughly every 2-3 weeks as a collection of weekly blog entries - we welcome your comments.

Blogs & News

White Spaces - Innovation Blog



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Tripping Points - Start Up Tips



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The Book - Excerpts from White Space


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The News - What's Happening @ White Space



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